The Inc. 500 and Social Media
Published January 9, 2007 2:21 PM
I'm excited to announce the results of my second research project with Nora Barnes of the University of Massachusetts Dartmouth's Center for Marketing Research. The project is a detailed study of the adoption and usage of social media by the Inc. 500, an elite group of fast-growing private companies. Our research revealed that social media adoption among the companies is much higher than many predicted and certainly much higher than the Fortune 500.
An executive summary of the research is available in PDF and MSWord. The full results will be published in several academic journals throughout 2007.
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[...] Eric Mattson and Nora
[...] Eric Mattson and Nora Barnes of the University of Massachusetts Dartmouth’s Center for Marketing Research carried out an interesting research about the adoption and usage of social media by the Inc. 500 companies in the US. 121 companies responded to questions about six social media (blogging, podcasting, online video, social networking, messaging/bulletin boards, wikis) and as many as 26% of respondents said that social media is “very important” to their business and marketing strategy. Read more in their report The Hype is Real: Social Media Invades the Inc. 500. [...]
[...] « The Inc. 500 and
[...] « The Inc. 500 and Social Media [...]
[...] Eric Mattson and Nora
[...] Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats. [...]
[...] I really like the
[...] I really like the research that Eric Mattson has been doing around Social Media adoption for the Fortune 500. He’s published an executive summary of the results. The rest of the results will released to different publications over time. [...]