October 2007

Corporate Social Media Questions at DocTrain East

Published October 21, 2007 6:12 PM

On Thursday, Nora and I spoke at DocTrain East in Lowell, MA about our research into social media adoption by the Inc. 500. In addition to giving me a chance to enjoy the Northeast's fall foliage, the audience at the conference had some great questions that I believe truly illustrate the diversity of knowledge levels about social media.

A few examples:

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Interviewed by The Journal News

Published October 9, 2007 3:02 PM

Yesterday, my research partner (Prof. Nora Barnes of the UMassD's Center for Marketing Research) and I were interviewed by a reporter from The Journal News, a newspaper in New York.

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Finovate 2007 - 3 months, 225 attendees and the Wall Street Journal

Published October 5, 2007 6:04 PM

In July, my client and I started planning a conference called Finovate to take place in early October in New York. Any seasoned event planner will tell you that a 12-week time line is crazy. We did it anyway.

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