Teaching The Long Tail

Published December 13, 2006 5:05 PM

Yesterday, I returned to my old stomping grounds near the University of Washington to have coffee with Kathy Gill, a senior lecturer in the UW's School of Communications. Kathy is developing a seminar course around The Long Tail for the school's Master of Communication In Digital Media program.

Kathy and I had a great discussion about the relevant reading material and the best corresponding guest speakers. At the end, we were leaning towards the following 5 books/subjects:

  1. The Long Tail
  2. The Tipping Point
  3. Naked Conversations
  4. The Wisdom of Crowds
  5. Economics of Attention (or, maybe, of Abundance)

What would you pick?

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Howdy, I think you've got it

Submitted by JCarrabis on December 16, 2006 9:45 PM.

Howdy,
I think you've got it pretty well covered, although I'm curious to know how much other material the students will be required to contribute/deliver during the course. Is there a syllabus handy or in preparation? I'd love to see it. - Joseph