Social Media & the Inc. 500 - Are They Listening?
Published July 15, 2007 9:02 PM
It was always our intention to follow up on the high-level executive summary of our research into social media adoption by the Inc. 500 with several academic papers exploring the data in deeper detail. I'm please to announced that the first of those papers was recently published in the Journal of New Communications Research spring/summer 2007 issue.
The paper, The Inc. 500 and Social Media: Are They Paying Attention?, explores the social media monitoring practices of the Inc. 500 and the factors that drive such a habit. A second paper exploring the Inc. 500's adoption of blogs has been submitted to a different journal and will hopefully be public soon.