Finovate 2007 - 3 months, 225 attendees and the Wall Street Journal

In July, my client and I started planning a conference called Finovate to take place in early October in New York. Any seasoned event planner will tell you that a 12-week time line is crazy. We did it anyway.

While we were at it, we threw out the traditional conference format and patterned our event on DEMO. Twenty innovative companies presented their latest and greatest products in a mere seven minutes each (ten in the morning session, ten in the afternoon). No fluff. No powerpoint.

Just cool products and 225 great people including prominent press (Wall Street Journal, Money Magazine, Fast Company Magazine), bloggers (Payments News), analysts (Yankee Group, Celent) and senior finance executives (Wells Fargo, Chase, Citi & many more).

The result...

Glowing reviews from the blogosphere (one, two, three, four) and an exciting new line of business for my client.

The bottom line...

Great companies are built around good ideas and stellar execution. If you're interested in some of both, give me a call (206.331.1178) or drop me an email.