Corporate Social Media Questions at DocTrain East

On Thursday, Nora and I spoke at DocTrain East in Lowell, MA about our research into social media adoption by the Inc. 500. In addition to giving me a chance to enjoy the Northeast's fall foliage, the audience at the conference had some great questions that I believe truly illustrate the diversity of knowledge levels about social media.

A few examples:
1. How do we get people to read our blog? (Provide real value to the READERS)
2. Isn't social networking just a waste of time? (It depends on how you use it.)
3. How do we get buy-in for doing a technical wiki for our customers? (Show them numbers/examples. Educate them.)
4. How are companies measuring success of their blogs/social media? (Most aren't. But it doesn't have to be that way.)

If you're struggling with questions like this, I can help or point you in the right direction. Give me a call at 206.331.1178.