Non-Profit Charity Social Media Adoption Data Released
Previously, I shared my research on social media usage by the Inc. 500 and college admissions departments. Today, the third piece of that series, non-profit data, went live. Using a similar methodology to the first two studies, we surveyed the 200 largest charities in the US (as defined by Forbes magazine) about their familiarity with, usage of and attitude towards social media.
The numbers are pretty interesting and indicate that social media is making some serious inroads into the non-profit world. You can download the executive summary here for detailed stats.