Recommendations

Last week before the holiday, I took a short trip North and West of Seattle to Bothell to meet with Alan Leong, a pioneering professor at University of Washington Bothell. Alan is one of the driving forces behind the thriving entrepreneurial atmosphere at the university and, on top of it all, a really nice guy.

I'm rereading Purple Cow: Transform Your Business By Being Remarkable by Seth Godin. In the well-written book, one of the core ideas is that "safe is risky" because playing it safe means you try to be like everyone else. Seth believes such uniformity kills businesses and careers.